Category: ‘Magazine Brief’ -PDP


So the final exhibition came for the magazines. The set up was in an old Butchers Market in Wrexham, which as a vegetarian was not the most pleasant of experiences i have to say – but i did seem to get used to the smell of dead flesh by mid morning! yuk…..

The set up of the stand was also assessed as well as the structure and content of the magazine. Ours was an activity magazine for children aged 5 to 8, and as a group we were really quite pleased with it on its completion. The stress of the printing and getting the stand ready was another matter, but i think it was worth it in the end. We also chose an ‘open’ stand that could be seen easily as you entered the market, and allowed us to have room for  a pasting table for children to make craft materials if they wanted to.

We had a few visitors to the stand of different ages, and we used the opportunity to gain feedback about the magazine, especially from the younger audience that we would be targeting. They enjoyed the content and also the boldness of the images and the colours used, so on the whole it was a great success. It was also good to get feedback from the parents who felt that the ‘mission statement’ we set out to achieve was definitely being met by the magazine, and they felt that the issues we were addressing were very important.

I also asked for constructive feedback on how we could make the magazine better, and one gentleman pointed out that it would be good if the magazine was bilingual, to cater for the Welsh speaking students in Wales. This was something that we hadn’t thought about, but when we discussed it we could see that there would be problems with the design making bilingual pages and that the best way to do it would be to have a back to back version, with English one side and Welsh on the other. This would also attract a different pot of funding, which would be good for future development of the magazine.

All in all it was an exhausting but rewarding activity, where the tutors gave us full support to continue to source funding and to make inroads into putting the magazine into production and also using it for our professional practice next year!

The wall layoutlaying out bits and bobs....

The Activity Table - the calm before the storm!!

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So now we need to think about what we are going to do on the stand, where we are to exhibit our magazine….should all three of us stand and stare at each other for 5 hours, or, as we are a stand for children – should we be more creative and interactive? Yes, i think so……..

So….the aim is to firstly make the stand very child friendly and attractive, and so we have streamers and balloons and things that hang down and things that sparkle and glisten (wait for the post tomorrow that will have a photograph as it’s a little difficult to explain) as well as lots of colouring in pages and crayons, plasticine, and also making some of the characters from the magazine – Clarence the crab, Samuel the snail and Cecil the dude……as well as Milly the mouse.There will also be opportunities for kids to make other things, or just to be creative and expressive – with guidance of course – and to just enjoy!!!

These are some of the shell characters i made that the children can have a go at making:-

Cecil the dude, Clarence the crab and Samuel the snail

On looking at things to create with pine cones (as  i have a huge supply for some reason) i was disappointed to see that a lot of sites that supposedly offer suggestions for kids crafts often ask you to do really complicated tasks or to use materials that are not easy to come by or cost a lot of money – either way they don’t make it easy for a child of 5 to 8 – so instead i have created a simple mouse that can be hung from the door handle, or could be a Christmas tree decoration etc.Plus we have to bear in mind that we can’t be making any mess at the exhibition, or getting children messy that come to the stand as i don’t think we would be very popular!!

Here is Milly the mouse :-

Milly the mouse

Milly the decoration!

Milly is Laura’s character in the magazine and by encouraging the children to create Milly’s and also Cecil, Clarence and Samuel it gives them more of a connection to the magazine and also the character helps to convey the healthy lifestyles message that the magazine is trying to convey!

The new group work brief is for us to work in small groups to create a magazine, as we are all children’s illustrators we decided to create a magazine for children.We agreed to target the age range 5 – 8 as statistics state that over 40% of children of that age read magazines and comics for fun! We decided that the magazine should be unisex . Initially we needed to decide on a USP in order to be different to the rest that are out there.We decided that the magazine needed to be fun and entertainig, pitched at the right level, but taking some serious issues and communicating them to the children in a fun way.

We have decided that we need to perform market reserarch on our target audience to ascertain their reading habits and likes and dislikes, as well as researching the process of magazine production, including costing and marketing. We are aware of the fact that all 4 of us have totally differnt styles and so have talked about ways of conecting the different sections of the magazine.

Areas we have discussed are healthy eating, recycling, exercise and healthy bodies – and delivering these topics using stories, fun activities, stickers, jokes and pranks and puzzles and lots of ‘rainy day’ activities that appeal to both boys and girls.

Part of our research is to look at both British and European markets and the differences in the products.

Adventure Box Magazine

for 8 to 13 year olds

magazine for the very young ones - under 5'd

bbc magazine

Themed magazines

Educational magazine, ages 7 to 10

Okido - contemporary magazine - aged 2 - 10

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