Today we had a short talk from Gareth Lawn, a Graphic Designer from View Creative. He gave us an excellent insight into the world of design and guided us through the process of how to successfully aquire work in this field. Gareth as a young designer in his early twenties has become highly successful, securing his  job at View Creative at only 18 years old, whilst still at Glyndwr University, where he eventually passed with a first class grade, and has also won awards in design for his creations .

He talked for most of the time about how to make an impact on a prospective employer, and how to make yourself stand out from  the crowd.He demonstrated this when he showed us the brochures and posters he had sent through to prospective employers that really helped him to stand out from the crowd and be different.He talked  about  the importance of presenting both yourself and your work in a highly professional manner. The fact that he had been so successful himself gave credence to his words, and the hour was both informative and inspirational.

At the end of the session he asked if anyone had any questions, i then asked him two questions.The first one being ‘is there any work that you wouldn’t do?’ of which he asked me to clarify whether or not i meant if it was work that he would do freelance or as part of View Creative, and i said i wanted to ask him about both.The answer to the work that he was offered through the company would most probably be completed as asked, but if the work was being done freelance then he would most probably make checks to see if the client could afford to pay the bill before he agreed to do the work.He did say that he was sure that there would be some work he wouldn’t do but he wasn’t sure what it was! I did find this strange that a designer who had spent a few years working in the field hadn’t created his own personal code of ethics where he was very clear about areas he would refuse to do work in.He did mention that he wouldn’t do work in the field of child abuse (projects to raise awareness) as he had discovered that previous projects done by others in this field that didn’t turn out well led the blame back to the company who had produced the design, and so he was wary of this.This seemed to be that the ethics he had was to avoid work where he might not get paid, or work where he might get blamed if it didn’t turn out right,Maybe i am being naive, and haven’t stepped into he big world of design where we all need to earn a living and where ethics don’t put food on the table, but i would like to think that even at this stage i do have a mental list of work i would decline for the sake of my conscience.Maybe in a few years i will have changed my opinion? But i don’t think so.

On the second question asking  how sustainable was the company he worked for, and how much recycling was carried out i have to say i was quite amazed as he reeled off the changes the company had made in order to be greener,Some of the changes were things like the fact that they produce ALL designs on recycled paper unless the client asks them not to, secondly they use vegetable inks that obvioulsy contain no chemicals, and they buy their printers from renewable sources.On top of all that everything in the office and workshop is recycled, and the building has even been adapted so that it doesn’t require the heating to be on as much, thus saving energy.

I think that maybe the benefit to the environment from the recycling and sustainability factors may outweigh the limited ethics of the designer, or maybe its just to do with his young age?Maybe as we go through life we collect stronger opinions and become a little more passionate about things? or maybe we just become more grumpy? Who knows…….

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